The Use of Advertising for Social Change Advocacy in Mubi South LGA, Adamawa State
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- 1-5 Chapters
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- Table of Content: Available
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Chapter One: Introduction
1.1 Background of the Study
Advertising is not only a tool for commercial purposes but also a powerful medium for social change advocacy. In Mubi South LGA, Adamawa State, advertising has been used to address pressing social issues such as health awareness, education, and environmental sustainability. According to Ibrahim and Mohammed (2023), social change advocacy through advertising can raise awareness, influence attitudes, and inspire action on critical societal issues. This study explores the use of advertising as a tool for social change in Mubi South LGA, focusing on how different advertising campaigns have been employed to address local social issues and promote positive behavioral changes.
1.2 Statement of the Problem
While advertising has been used for social change advocacy in various parts of Nigeria, its specific application in Mubi South LGA has not been adequately explored. The effectiveness of advertising campaigns in influencing social behaviors and promoting community development in this region remains unclear. This study aims to investigate how advertising has been used to advocate for social change in Mubi South LGA and evaluate its impact on the local community.
1.3 Objectives of the Study
1. To examine the role of advertising in promoting social change in Mubi South LGA.
2. To assess the effectiveness of advertising campaigns in raising awareness about social issues in Mubi South.
3. To evaluate the impact of advertising on community behaviors and attitudes towards social change in Mubi South LGA.
1.4 Research Questions
1. How is advertising used for social change advocacy in Mubi South LGA?
2. How effective are advertising campaigns in raising awareness about social issues in Mubi South?
3. What impact has advertising had on community behaviors and attitudes towards social change in Mubi South LGA?
1.5 Research Hypothesis
1. Advertising plays a significant role in promoting social change in Mubi South LGA.
2. Advertising campaigns are effective in raising awareness about social issues in Mubi South.
3. Advertising positively influences community behaviors and attitudes towards social change in Mubi South LGA.
1.6 Significance of the Study
This study is significant because it will provide insights into how advertising can be used as a tool for social change advocacy in Mubi South LGA. The findings will benefit policymakers, non-governmental organizations, and advertisers by highlighting the potential of advertising to address social issues and promote community development.
1.7 Scope and Limitations of the Study
The study focuses on the use of advertising for social change advocacy in Mubi South LGA, Adamawa State. It does not extend to other regions or forms of social advocacy.
1.8 Operational Definition of Terms
1. Social Change Advocacy: The use of various communication strategies, including advertising, to promote positive social behaviors and address societal issues.
2. Advertising Campaigns: Coordinated series of advertisements aimed at promoting a particular message or cause.
3. Community Behaviors: The collective actions and attitudes of people within a community, particularly in relation to social issues.
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